【Historical Archives】

2025-06-26 18:24:30 134 views 867 comments

LONDON -- A Gap advert sent out to UK customers has been causing a commotion on Historical Archivessocial media, after people deemed it "sexist."

The ad in question was first shared on social media by Twitter user Sabrina Golonka after she received Gap's email.

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The email advertised a boys' tee featuring an image of Albert Einstein, which was captioned "the little scholar." Below the "little scholar" was an image of a girls' tee, captioned "the social butterfly".


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Some people feel the ad promotes gender stereotypes.

Others offered suggestions for a girls' T-shirt...

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Gap's website does, however, feature a girls' T-shirt emblazoned with the word "genius," which might have been a nice addition in Gap's mailer. (Mashablehas reached out to Gap for comment.)

It didn't end there, however.

There was a slight problem with Gap's "little scholar" T-shirt. Albert Einstein's name had been misspelled.

Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable

People on Twitter were quick to point out the irony.

Awkward!

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