【Lena Paul - The Next Morning】

Hey,Lena Paul - The Next Morning remember in 2015 when Playboyannounced that it would stop publishing images of nude women indefinitely, signifying the end of a 62-year tradition?

Well, that nudie ban has been banned and the magazine is re-rebranding its aesthetic with the new "Naked Is Normal" March/April issue.

Our March/April 2017 cover #NakedIsNormal https://t.co/FhCkcmnV0S pic.twitter.com/WSxMElDa94

— Playboy (@Playboy) February 13, 2017

After Hugh Hefner's son, Cooper, was made chief creative officer for the magazine last October, he made it his mission to abolish the no nude policy. As an explanation for the new (old) policy, he tweeted this statement about the new (old) direction of the brand:

pic.twitter.com/sL1nSF6fYC

— Cooper Hefner (@cooperhefner) February 13, 2017

He claims that "nudity was never the problem" and by re-instilling nudity back into the magazine, Playboyis taking back its identity.

However, in reality, Playboy isn't reallychanging its policy in a drastic manner. Under the former ban, models were technically still nude, but had their hands placed strategically over areas that had previously been freely displayed. Now, the new issue will feature butts and breasts, but none of the full-frontal nudity that was allowed before the no nude ban.

The decision to eliminate nudity in the magazine was originally a plot to make it easier to sell more magazines in stores, but subscription sales plummeted as a result.

Basically, the nude ban and the reinstatement of nudity are just statements of technicalities. By trying to rebrand the magazine, Playboy has revealed more than naked woman: it might not know where it belongs.

[H/T: Jezebel]