【garden of eroticism lunasphere】
On Tuesday Lego announced that it plans to lay off 1,garden of eroticism lunasphere400 people — about 8 percent of its workforce — as it does that thing all companies are trying to do: Pivot to digital.
Yes, even a highly successful maker of children's modular toys cannot resist the digital world.
SEE ALSO: New record-breaking LEGO Millennium Falcon has got it where it countsThe news comes as Lego reported its first fall in sales in more than a decade. The company also admitted it's not too optimistic about the next couple years, setting expectations low for a return to sales growth in the immediate future.
"We have now pressed the rest-button for the entire group," said Jorgen Vig Knudstorp, chairman on Lego, to Reuters.
Until recently, Lego had been thriving. The company built an impressive array of partnerships with brands including Star Wars, Harry Potter, and Minecraft.
Lego has also been moving beyond its physical bricks with products that either incorporate digital experiences or rely on digital products entirely. Lego Boost incorporates coding into physical products. Lego Dimensions has moved the company into gaming. And there are the Lego movies and other Lego-themed video games as well.
But it's not enough.
"We will find more opportunities to engage with kids and parents, including innovative ways to blend physical building and digital experiences, such as our successful Lego Life social platform and Lego Boost building and coding set,” Knudstorp said in a statement.
The reality for Lego is similar for many other companies, whether they be in children's toys or media or manufacturing. The future is digital, and many organizations just aren't currently structured in a way that makes sense for that.
It's a future where children are spending more time on computers, including for recreation, particularly on smartphones. Games like Minecraft (which has clear similarities with Lego) have shown how experiences with real-world inspiration can engage kids digitally and offer much more.
For now, the job cuts will trim Lego's operating costs, improving the company's balance sheet to help offset its sales decline. The move could also mean hiring for more digital-focused positions that will help Lego develop new offerings.
Don't worry: Lego isn't going to stop making its iconic bricks anytime soon. Physical products remain the company's core business.
It can't, however, just be about the bricks. Even Lego has to get more digital.
Featured Video For You
May the Schwartz be with you: 7 facts you probably didn't know about 'Spaceballs'
Search
Categories
Latest Posts
The 10 Biggest Changes of the Last 10 Years in Video Games
2025-06-26 20:17Wii U emulating a PC emulating a Wii U is some Inception
2025-06-26 18:17Switch 2 Nintendo Direct: Everything announced
2025-06-26 17:39Popular Posts
Quality Assured: What It's Really Like To Test Games For A Living
2025-06-26 19:57This Apple leak is like nothing we've ever seen before
2025-06-26 18:17The 5 most expensive TV shows Netflix has made (so far)
2025-06-26 17:59NYT Strands hints, answers for May 5
2025-06-26 17:42Featured Posts
The Ultimate Guide to Protecting Your Identity in the Digital Age
2025-06-26 20:2010 free ways to treat yo' self
2025-06-26 19:40Woman's passport photo fail is just too good
2025-06-26 18:54Best smartwatch deal: Save $40 on the Fitbit Versa 4
2025-06-26 17:57Popular Articles
James Comey is writing a book about leadership
2025-06-26 18:26Woman claims she found something strange in her kangaroo meat
2025-06-26 17:54Asus VivoWatch 6 AERO measures blood pressure and ECG
2025-06-26 17:39Newsletter
Subscribe to our newsletter for the latest updates.
Comments (89634)
Sailing Information Network
Best Samsung deal: Save $60 on 64GB Samsung Galaxy Tab A9
2025-06-26 20:06Sky Information Network
'Game of Thrones' fan theory predicts the most ironic end to House Lannister
2025-06-26 19:30Information Information Network
Chinese chatbots are revolting against the Communist Party
2025-06-26 18:45Micro Video Information Network
'Game of Thrones': Everyone lost their mind during final battle
2025-06-26 18:44Style Information Network
Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings
2025-06-26 18:24