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Manchester United football player Romelu Lukaku has reacted on English sex moviesInstagram to the criticism surrounding a recent post from clothing store H&M.

After H&M uploaded a photo showing a black child model sporting a hoodie which read, "coolest monkey in the jungle" many, including The Weeknd, expressed outrage at the image.

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H&M issued the following public apology about the image on Twitter.

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Now Manchester United player Romelu Lukaku has added his voice to the story by photoshopping the original image with a new slogan.

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The message of empowerment struck a chord, with over 150,000 likes at time of writing.

American basketball star LeBron James also shared on Instagram his version of the photo.

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Mashable reached out to H&M for comment and they responded with the public statement.

This story was updated to add LeBron James' Instagram post.