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In the wake of a natural disaster,Porn movies with a Plot based humanitarian organizations have to act quickly in order to save lives. But to understand exactly what type of aid is needed, and where, they often need to rely on helicopters flying over disaster zones or teams going in on the ground—actions that are both resource-intensive and dangerous.

Facebook wants to help make the entire process more efficient by offering that bird's eye view from the start. The company announced Wednesday that it's launching a new product called "disaster maps," using aggregated, anonymized Facebook data in disaster areas to deliver crucial information to aid organizations during and after crises.

The goal, according to Facebook's public policy manager Molly Jackman, is to "paint a more complete picture" of where affected communities are located, what resources are needed, and where people are moving to get out of harm's way.

"We saw people coming to Facebook during disasters to share with friends and family, and thought the trends and how people were sharing on the platform could actually help fill that critical information gap that humanitarian organizations were facing," Jackman said. "That way, they [could have] the information they need to respond more quickly and effectively to natural disasters."

Facebook is currently beta testing the product with three organizations: the World Food Programme, UNICEF, and the International Federation of Red Cross and Red Crescent Societies (IFRC).

Through disaster maps, Jackman and her team of researchers are currently sharing three types of information with these organizations. The first taps into Facebook's widely recognized social good product, Safety Check, offering information on where people are checking in safe. This shows how people are using the platform in a disaster.

"What we were trying to get at was where people were safe and where they weren't safe," she said. "But there are a lot of reasons why an individual might actually check in safe or might not be able to that are not reflected in that signal."

For that reason, Facebook is also sharing data on location density—where people are located before, during, and after a disaster relative to where you would expect them to be.

The third type of information they're focusing on is the direction in which people are moving. Jackman said it's important to know if people are evacuating north, south, east, or west, so organizations know where to send food, water, and medicine. It could also pinpoint the location of roads, and whether they're congested and should be avoided in rescue efforts.

The disaster map product wasn't something Facebook developed in a vacuum. Jackman and her team spent a lot of time talking to the WFP, UNICEF, and the IFRC about what data would be most helpful to them, how they could provide data in a format that's useful, and how they could make that data actionable in the moments following a disaster.

One of the biggest things Jackman realized was that sending granular, individual-level data wasn't helpful. The organizations wanted higher-level trends over time such as neighborhood-focused data sent every 90 minutes or so.

"It was interesting, because we realized we could preserve privacy in a way that was actually complementary to our partners' goals, rather than antithetical to them," she said.

That's what the company means by "aggregated, de-identified Facebook data." Right now, the maps include data on people who are using Facebook on their mobile devices, and have agreed to let Facebook access their location information. Any identifying information about an individual user isn't needed, and therefore kept protected.

Jackman's team spent a lot of time building privacy into the design of the maps. They received feedback from the International Committee of the Red Cross, known in the humanitarian community known for creating privacy standards. They also work closely with Facebook's own privacy, security, and legal teams to make sure that the project is up to the company's standards, too.

"I'm on the privacy team, so this is something I take really, really seriously," Jackman said.

Disaster maps could prove revolutionary for the humanitarian aid community. The organizations involved all said that the new product hones in on the information they need most by offering near real-time understanding of population movements and dangers.

"Accurate maps empower Red Cross and Red Crescent teams to carry out humanitarian missions around the world," Jono Anzalone, vice president of international services at American Red Cross, said in statement. "Maps help us in so many ways–from distributing relief supplies to preparing communities for disasters. By sharing anonymized location, movement, and Safety Check data with the American Red Cross, Facebook is helping us sharpen the essential tools we need for targeting communities in need, delivering aid, and fighting disease."

But Jackman said this is just the beginning. In the coming months, Facebook will continue to iterate disaster maps and refine the product to make it better. They're also looking at new ways to use disaster maps, and testing what she called "exciting applications."

"For example, in Haiti, what we saw after [Hurricane] Matthew struck was that the map went completely black," Jackman said. "And that wasn't because people stopped using their mobile devices -- it was because connectivity was down. And one of the first signals you're looking for as a relief organization is where you should be trying to reestablish connectivity, both for the people on the ground and also the teams you're sending in."

She also cited India's annual monsoon season as an example of something she anticipates this tool will be helpful for, and how looking at past disasters can help communities with resilience planning.

While still in beta testing, Facebook hopes to eventually have other organizations and even governments participate in the program.

"Natural disasters keep occurring around the world, so I don't think we fully understand, as a group, how these data will be most useful," Jackman said. "We're interested in understanding that more deeply, as we beta test this data sharing, and be able to share those learnings with the broader community."

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