【eroticizing cultures】

Primark's not just a shop,eroticizing cultures it's an institution. But for years, people in the UK have been scratching their heads over whether it's pronounced "Pree-mark" or "Pry-mark."

Thankfully, the shop's finally broken its silence on the correct pronunciation.

Twitter user Blair Burnett spotted that Primark had finally addressed people's burning questions in the Help section of its website.

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Despite Primark's groundbreaking revelation that many people have been pronouncing it wrong for decades, #teampreemark seem to be standing by their convictions.

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Team Prymark were flabbergasted to learn that anyone would ever say "Preemark."

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Amidst the acrimonious debate, another team emerged. Team Primarni. And they weren't having any of this "Pree" or "Pry" nonsense.

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Primarni it is!