【Kairaku Jigoku no Toriko (2019)】

TL;DR: The Kairaku Jigoku no Toriko (2019)Newmowa 60-LED High-Power Selfie Light, aka the Alix Earle light, is on sale at Amazon thanks to a coupon deal. Save 15% and pay just $25.49 for a limited time.

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If you've tried to create content for Instagram, YouTube, or TikTok, then you may have learned one lesson the hard way: It's all about the lighting.

Bright, professional lighting can make all the difference in social media content, and your iPhone flash isn't going to cut it. That's why the so-called Alix Earle clip-on selfie light has become so popular among creators, both professional and aspiring. Of course, it's not really called the Alix Earle light. The product in question is made by a brand called Newmowa, and it's available at — where else? — Amazon.

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Mashable reporters are currently attending VidCon 2025, the annual gathering of YouTube influencers and creators, and we've already heard from one creator with 4.3 million followers who uses the popular selfie light.

Opens in a new window Credit: Newmowa Newmowa 60-LED High-Power Selfie Light $25.49 at Amazon
$29.99 Save $4.50

Normally priced at $29.99, you can order this selfie light for $25.49 thanks to an on-page coupon deal that lets you save 15%. Just "clip" the coupon on the Amazon product page and the discount will be applied in your shopping cart automatically.

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Why YouTubers and TikTokers love this light

So, what makes the Newmowa 60-LED High-Power Selfie Light so popular, and why is it called the Alix Earle light?

The selfie light originally went viral in 2022 thanks to influencer Alix Earle, who named it one of the top Amazon purchases of 2022. The video star praised the camera for providing an instant glow-up in her photo and video content, and it's been popular ever since. Amazon says it sells more than 5,000 of the selfie cameras every single month.

It's a compact, clip-on camera that can be easily attached to a laptop or smartphone. It contains 60 high-intensity LED lights, providing studio-like lighting at the push of a button. So, even if you're sitting at your desk or bathroom counter, you can cast yourself in a spotlight.

Some reasons people are obsessed with this selfie light:

• Includes two built-in clips, on the bottom and back

• Features three light modes

• Choose from 10 brightness settings

• Light can be adjusted 90 degrees

• 2-hour+ battery life (135 minutes)

Again, you can pick up this clip-on selfie light at Amazon, where it's on sale for just $25.49.

Topics Amazon TikTok